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Best Books of 2025
At the end of the year, I thought it would be fun to review some of my favorite...
Don’t Try to Persuade the Unpersuadable
Years ago, when I was working alongside the Persuasive Technology Lab at Stanford, BJ Fogg told me not...
Boundaries Are the Sale
The reason we don’t like salespeople is they don’t respect our boundaries. When a telemarketer continues to say,...
Never Close A Sale
When I first moved to San Francisco, I worked as a personal trainer in gyms. Gyms are intense...
The Commandments of Reluctant Sales
A few weeks ago, I spent several hours with my friend Michael, a ghostwriter who helps authors clarify...
You’re Asking the Wrong Questions
In last week’s How To Sell Yourself workshop, one participant admitted he sometimes asks too many questions. He...
My First Ever Gift Guide
I’ve never compiled a gift guide before, but with the holidays around the corner and two years of...
Behavior Change for Reluctant Salespeople
I started the How to Sell Yourself cohort series when, independently and within weeks of each other, two...
Introducing This Might Work
A few months ago, I started collecting Snafu articles into categories, and was surprised by how many taught...
Fly Fishing in Montana
I went on a fly fishing trip last weekend in Montana with several work colleagues. When it comes...
How to Curate a Conference
Whenever I curate a conference, I think about how people are feeling when they arrive and how they...
The taboo of sales
My mother has been a practicing artist for fifty years. She makes mezzotints, which are something of a...