Snafu is a weekly newsletter by entrepreneur and author Robin P. Zander that teaches people how to promote their thing.
Snafu isn’t for salespeople. Instead, these are articles teach selling for the for rest of us. Through a weekly article and homework (gasp!) develop the courage to sell your product, advocate for yourself, communicate authentically and take care of your people.
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Everything in life is sales. From inviting your child to do her homework, to deciding where to go for dinner, to encouraging a colleague at work, the situations we encounter daily are filled with the dynamic of sales and persuasion. And, unfortunately, most of what you know about sales is wrong…
I originally heard this quote applied to dog training in reference to using high quality treats. In a world where there are a million interesting smells, but you want to control a dog’s attention, it pays to use high quality rewards. But that same advice can be applied well beyond the context of dog training!
I have some tough news: you can’t change people. People have to want change in order to make progress. If they don’t want to change their behavior, that’s where to begin. You can start with data, with a personal appeal, or any other approach that you think will work to help them want to change…
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