Robin P. Zander Snafu

Robin helps people learn how to sell, persuade and change behavior. Through the weekly newsletter Snafu, he helps others develop the confidence to sell without being salesy.


Robin is a self-experimenter who frequently tackles new and often audacious goals.

From fasting to learning to sing, these self-experiments stem from the small habits and behaviors he builds along the way.

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Robin Zander builds businesses. From starting Robin’s Cafe in under three weeks to selling the restaurant on Craigslist, from founding Responsive Conference to running his creative agency Zander Media, Robin uses business to help people change.


Robin has a lifelong obsession with movement. Both on and off the stage, he practices a range of sports from ballet to gymnastics, trapeze to capoeira, surfing to Brazilian jiu-jitsu. Learn more!