Robin studies influence, persuasion, and how to change behavior. Through the weekly newsletter Snafu, he helps readers sell themselves without selling out.
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This Might Work: A Collection of How-Tos
Snafu with Robin Zander
Snafu is a podcast for entrepreneurs, freelancers, and ambitious professionals who need to sell – but aren’t quite comfortable getting started. Robin sits down with authors and entrepreneurs to talk about a more human approach to sales, persuasion, and work.
Recent Episodes
Responsive Conference
A 2-day experience about the future of work established in 2016. The Snafu Conference, a 1-day summit about persuasion and influence.
Join us — and invite how you work.
Recent Articles
How to Build Amidst Chaos
I’ve spent too much time on Twitter/X this past week. Just this morning, instead of sitting down to...
AI ate my business… except it didn’t
A year ago, I was convinced AI was about to come for my business. About 70% of Zander...
The Simplest Way to Stay Consistent
There are plenty of areas in my life where I struggle to do what I say I want...
10 Myths of Selling
Most of us don’t hate selling because we’re bad at it. We hate selling because we believe a...
Best Books of 2025
At the end of the year, I thought it would be fun to review some of my favorite...
Don’t Try to Persuade the Unpersuadable
Years ago, when I was working alongside the Persuasive Technology Lab at Stanford, BJ Fogg told me not...
Popular Robin Zander Videos
I Hated My Voice, So I Learned To Sing
I Didn’t Eat Food for 5 Days
My Life in Motion
How to Build The Perfect Emergency Kit
About Robin Zander
Robin is a self-experimenter who frequently tackles new and often audacious goals. From fasting to learning to sing, he documents these self-experiments along the way.
He has a lifelong obsession with movement, and has a range of practices ballet to gymnastics, trapeze to capoeira, surfing to Brazilian jiu-jitsu.
Snafu Conference
A one-day summit for reluctant salespeople. March 5, 2026 at the Oakland Museum of California
Books
Responsive: What it Takes to Create a Thriving Organization
Is Your Organization Built To Thrive?
Responsive isn’t just a business book. It is a choose-your-own adventure guide to the future of work. Best-selling author Robin Zander shares stories ranging from Navy SEALs in Iraq to technology giants experimenting in Silicon Valley,
How To Do A Handstand: Learn To Balance a Fearless Handstand in 20 Days or Less
In How To Learn A Handstand Robin Zander walks the reader through all of the steps necessary to go from novice to expert in 20 days, and teaches the 3 reasons most people never master a fearless handstand.