Highlights from the Snafu Conference

In early March, 100 founders, entrepreneurs, and executives gathered at the Oakland Museum of California for a day exploring Influence in the Age of AI. Today, I want to share some highlights from the day.

How to Sell Yourself without Selling Out

In this opening session, I shared three personal anecdotes from three very different phases of my life and invited attendees to reflect on their relationship to selling. We reflected on the attitudes that result in us showing up in service to our customers.

Coaching is Selling with Jeff Jaworski and Marie Szuts

Jeff Jaworski, former sales executive at Google, sat down with coach and former CPO Marie Szuts for a conversation about the intersection of selling and coaching.

Drawing on decades of experience building Google’s global sales coaching program and leading teams to peak performance, Jeff highlighted how coaching principles can enhance sales execution and how sales realities can sharpen coaching practices.

How to Get Over Rejection with Mandy Mooney

Rejection is everywhere. It shows up in emails that go unanswered, pitches that stall, and meetings that mysteriously never get rescheduled.

Mandy’s session explored what actually increases your odds and what makes rejection hurt less when you hear “no.” The session unpacked the three factors that enable you to get over rejection and try again.

Founder-Led Sales with Gagan Biyani

During this closing session, I sat down for a fireside chat with Udemy and Maven co-founder Gagan Biyani. We discussed growth marketing, AI, founder-led comms, and much more. This interview is also available as a podcast wherever you listen.

Additionally, here are some pictures from throughout the day.

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