Behavior Change – Zander Media Strategy Sessions

A few weeks ago in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the Future of Work.

Every organization is tasked with issues that seem insurmountable. Often, the process to accomplishing a huge goal can be so overwhelming that we never get started. Behavior change can help make seemingly impossible goals feel smaller and more attainable.

What we want to accomplish is not going to happen in a single day. Instead, break the large goal down into the smallest steps possible, steps so small that they are almost ridiculously easy. When you succeed at accomplishing that tiny step, you will be encouraged to continue.

This is how we build new habits and behavior changes that eventually create monumental differences in our organizations and lives.

BJ Fogg, PhD on Persuasive Technology and Behavior Change

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BJ Fogg (@bjfogg) runs the Persuasive Technology Lab at Stanford University.

He has an amazing track record of predicting trends in technology and in this interview he shares the story of teaching a class at Stanford in which Mike Krieger, the co-founder of Instagram, came up with the idea.

BJ and I discuss his boyhood. His father had a cellphone in his car in the 1960s and we speculate on what impact that had on BJ’s passion for the intersection between technology and behavior change.

One of the things I admire about BJ is his playfulness and compassion. He is deeply sensitive to what actually works to help people live better lives. I’ve been a fan of his TinyHabits program for years. Check it out at In this interview, he explains what makes good habits and how to practice the habit of habit formation.