Events
Snafu is a podcast for entrepreneurs, freelancers, and ambitious professionals who need to sell—but aren’t quite comfortable yet. Each week, Robin sits down with authors and entrepreneurs to talk about a more human approach to sales, persuasion, and work.
Responsive Conference
The future of work is unpredictable. How you work doesn’t have to be. An immersive 2-day experience for managers and leaders. September 23-24 at the Oakland Museum of California
Snafu Conference
A one-day summit for reluctant salespeople. March 5, 2026 at the Oakland Museum of California
Recent Articles
How to Build Amidst Chaos
I’ve spent too much time on Twitter/X this past week. Just this morning, instead of sitting down to...
AI ate my business… except it didn’t
A year ago, I was convinced AI was about to come for my business. About 70% of Zander...
The Simplest Way to Stay Consistent
There are plenty of areas in my life where I struggle to do what I say I want...
10 Myths of Selling
Most of us don’t hate selling because we’re bad at it. We hate selling because we believe a...
Best Books of 2025
At the end of the year, I thought it would be fun to review some of my favorite...
Don’t Try to Persuade the Unpersuadable
Years ago, when I was working alongside the Persuasive Technology Lab at Stanford, BJ Fogg told me not...