The car salesman bias
Most consumers are leery of car salesmen. And that’s understandable because car sales usually means a lack of price transparency, a high price tag, and pressure. As soon as I walk into a car dealership – and I’ve purchased more than my share of used cars! – my hackles rise up because I’m approached by […]
How to sell without a network or connections
In 2016, I was given an amazing opportunity to take ownership of a global community called Responsive.org. After running my first ever business event early in the year, I decided to create my first business conference, Responsive Conference, 9 months later. I’m a circus performer. I had never attended a business conference, not to mention produced one, […]
Responsive Organizations with President of Pepsi,…
My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the […]
Ryan Holiday on Practical Philosophy and…
“Some lack the fickleness to live as they wish and just live as they have begun.” – Seneca This episode of the podcast features an interview with prominent strategist and writer Ryan Holiday (@ryanholiday). I became familiar with Ryan’s work when a friend recommended his reading list, which remains one of the few newsletters I’m consistently grateful to […]
Growth Hacking A Book Launch – “Autism Breakthrough” Case Study
Ever since reading Ryan Holiday‘s book Growth Hacker Marketing I have been applying what he calls the “growth hacker mindset” to business projects. This post is about using a growth hacker’s creative and analytical mindset to radically change the launch and long-term success of the book Autism Breakthrough by my friend Raun Kaufman. For background: Raun […]