How to practice cold calling
Two friends of mine recently started a new business, which we’re affectionately calling BookBook. It is a digital platform that allows users to display their favorite books. The platform would display the spines of books, just like I do on my physical bookshelves. And the collections would only feature collections of books, like my favorite cookbooks […]
The difference between marketing and sales
I taught a workshop a few weeks ago for a handful of entrepreneurs who wanted to get better at selling. I asked attendees what they thought of when they heard the word “salesman.” I expected answers like used car salesmen and telemarketers, but instead attendees described the challenges of creating social media content. I realized […]
The car salesman bias
Most consumers are leery of car salesmen. And that’s understandable because car sales usually means a lack of price transparency, a high price tag, and pressure. As soon as I walk into a car dealership – and I’ve purchased more than my share of used cars! – my hackles rise up because I’m approached by […]
How to sell without a network or connections
In 2016, I was given an amazing opportunity to take ownership of a global community called Responsive.org. After running my first ever business event early in the year, I decided to create my first business conference, Responsive Conference, 9 months later. I’m a circus performer. I had never attended a business conference, not to mention produced one, […]
Everything is Storytelling
I’ve told the story of Robin’s Cafe – how I started it in 3 weeks and eventually sold it on Craigslist – hundreds of times. I love talking about the incredible culture we built behind the counter and the amount of learning I went through to start a restaurant But time and time again, when […]
Responsive Organizations with President of Pepsi,…
My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the […]
Mike Arauz on Reimagining Work for the 21st Century
Mike Arauz (@mikearauz) is a founding member and acting president of August, a New York-based consulting firm which helps organizations keep up in an increasing fast-paced world. Mike is also co-author of Responsive.org, a community leading the self-organization movement. Mike is passionate about helping companies to innovate quickly, to make their dent in the universe. […]
What Makes Dance Go Viral? (I Will What I Want)
In the last 5 days more than 5 million people have viewed this video of American Ballet Theater controversial soloist Misty Copeland perform in an advertisement for Under Armour. Her performance and sheer physicality are stunning. But there is more to this exceptional piece of viral advertising than just good dancing. In stark contrast, my […]
The Art of Selling – Don’t Always Be Closing and Other Counter-Intuitive Tips
What is Sales? When you think of sales what comes to mind? For me it is the combination. My grandfather going door-to-door selling vacuums in California’s Central Valley in the mid-1950s. I think very highly of my grandfather and he did well by his family. But I don’t think of knocking on doors in the […]
Growth Hacking A Book Launch – “Autism Breakthrough” Case Study
Ever since reading Ryan Holiday‘s book Growth Hacker Marketing I have been applying what he calls the “growth hacker mindset” to business projects. This post is about using a growth hacker’s creative and analytical mindset to radically change the launch and long-term success of the book Autism Breakthrough by my friend Raun Kaufman. For background: Raun […]
Studies in Kickstarter
I recently had the opportunity to study with Clay Herbert, creator of Kickstarter Hacks. Clay taught a class on Kickstarter at CreativeLIVE and I’m excited to share what I learned. I have been interested in Kickstarter for more than year and have actively been building my own campaign over the last few months. I have been […]
Masterful Marketing – How Jay Abraham sends emails I’m thrilled to recieve
Jay Abraham gives enormous value! Examples of how and free downloadable resources.