The attitude required for sales
In my early twenties, I ran a business working with children with autism. Autistic kids often lack the social standards that we take for granted. They rely on their felt-sense of those around them – their intuitive feel for the attitudes held by others – in place of social niceties. We all sense other people’s […]
How to practice cold calling
Two friends of mine recently started a new business, which we’re affectionately calling BookBook. It is a digital platform that allows users to display their favorite books. The platform would display the spines of books, just like I do on my physical bookshelves. And the collections would only feature collections of books, like my favorite cookbooks […]
The difference between marketing and sales
I taught a workshop a few weeks ago for a handful of entrepreneurs who wanted to get better at selling. I asked attendees what they thought of when they heard the word “salesman.” I expected answers like used car salesmen and telemarketers, but instead attendees described the challenges of creating social media content. I realized […]