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How to Build Amidst Chaos
I’ve spent too much time on Twitter/X this past week. Just this morning, instead of sitting down to...
AI ate my business… except it didn’t
A year ago, I was convinced AI was about to come for my business. About 70% of Zander...
The Simplest Way to Stay Consistent
There are plenty of areas in my life where I struggle to do what I say I want...
10 Myths of Selling
Most of us don’t hate selling because we’re bad at it. We hate selling because we believe a...
Best Books of 2025
At the end of the year, I thought it would be fun to review some of my favorite...
Don’t Try to Persuade the Unpersuadable
Years ago, when I was working alongside the Persuasive Technology Lab at Stanford, BJ Fogg told me not...
Boundaries Are the Sale
The reason we don’t like salespeople is they don’t respect our boundaries. When a telemarketer continues to say,...
Never Close A Sale
When I first moved to San Francisco, I worked as a personal trainer in gyms. Gyms are intense...
The Commandments of Reluctant Sales
A few weeks ago, I spent several hours with my friend Michael, a ghostwriter who helps authors clarify...
You’re Asking the Wrong Questions
In last week’s How To Sell Yourself workshop, one participant admitted he sometimes asks too many questions. He...
My First Ever Gift Guide
I’ve never compiled a gift guide before, but with the holidays around the corner and two years of...
Behavior Change for Reluctant Salespeople
I started the How to Sell Yourself cohort series when, independently and within weeks of each other, two...