Robin studies selling, persuasion, and how to change behavior. Through the weekly newsletter Snafu, he helps entrepreneurs practice authentic selling in a chaotic world.
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Snafu with Robin Zander
Snafu is a podcast for entrepreneurs, freelancers, and ambitious professionals who need to sell – but aren’t quite comfortable getting started. Robin sits down with authors and entrepreneurs to talk about a more human approach to sales, persuasion, and work.
Recent Episodes
Responsive Conference
The future of work is unpredictable. How you work doesn’t have to be. An immersive 2-day experience for managers and leaders. September 23-24 at the Oakland Museum of California
Recent Articles
The Simplest Way to Stay Consistent
There are plenty of areas in my life where I struggle to do what I say I want to do. Exercise isn’t one of them....
10 Myths of Selling
Most of us don’t hate selling because we’re bad at it. We hate selling because we believe a handful of myths that make selling into...
Best Books of 2025
At the end of the year, I thought it would be fun to review some of my favorite books from the last year. A Fever...
Don’t Try to Persuade the Unpersuadable
Years ago, when I was working alongside the Persuasive Technology Lab at Stanford, BJ Fogg told me not to try to persuade the unpersuadable, but...
Boundaries Are the Sale
The reason we don’t like salespeople is they don’t respect our boundaries. When a telemarketer continues to say, “This will only take one minute,” after...
Never Close A Sale
When I first moved to San Francisco, I worked as a personal trainer in gyms. Gyms are intense sales environments. The folks at the front...
Popular Robin Zander Videos
The Simplest Way to Stay Consistent
10 Myths of Selling
Best Books of 2025
Don’t Try to Persuade the Unpersuadable
Boundaries Are the Sale
Never Close A Sale
About Robin Zander
Robin is a self-experimenter who frequently tackles new and often audacious goals. From fasting to learning to sing, he documents these self-experiments along the way.
He has a lifelong obsession with movement, and has a range of practices ballet to gymnastics, trapeze to capoeira, surfing to Brazilian jiu-jitsu.
Snafu Conference
A one-day summit for reluctant salespeople. March 5, 2026 at the Oakland Museum of California
Books
Responsive: What it Takes to Create a Thriving Organization
Is Your Organization Built To Thrive?
Responsive isn’t just a business book. It is a choose-your-own adventure guide to the future of work. Best-selling author Robin Zander shares stories ranging from Navy SEALs in Iraq to technology giants experimenting in Silicon Valley,
How To Do A Handstand: Learn To Balance a Fearless Handstand in 20 Days or Less
In How To Learn A Handstand Robin Zander walks the reader through all of the steps necessary to go from novice to expert in 20 days, and teaches the 3 reasons most people never master a fearless handstand.
Download a free e-book!
- Read my latest book “This Might Work: A Collection of How-Tos”
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