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 Snafu is a weekly newsletter by entrepreneur and author Robin P. Zander that teaches people how to promote their thing.

Snafu isn’t for salespeople. Instead, these are articles teach selling for the for rest of us. Through  a weekly article and homework (gasp!) develop the courage to sell your product, advocate for yourself, communicate authentically and take care of your people.

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Join us in September!

Ten years ago, the Responsive.org Manifesto laid out that “The rate of change continues to accelerate” and “The future is increasingly hard to predict.”

Today, those principles are more relevant than ever.

Our lives are rife with uncertainty – from the acceleration of AI to generalized anxiety about the state of the world.

This rapid rate of change provides the opportunity for impact. We have the opportunity to reinvent how we work.

Established in 2016, Responsive Conference is an annual summit that brings together 300 executives, founders and entrepreneurs who want to make meaningful shifts – within their organizations and in the world.

At Responsive Conference 2025, you’ll discover tactics, tools and connections for how to Design for Change – within your organizations and yourselves.

This year’s conference focuses the lens of organization design on three main topics:

  • The acceleration of AI
  • Climate change
  • Politics & the state of the world

Join us at Responsive Conference 2025 and design your teams and organizations for the future.

Learn more & get your tickets here!

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How to train for chaos

Michael Phelp’s coach, Bob Bowman, understood that the greatest athletes don’t just train for performance – they train for chaos.

Once he recognized that Phelps had the potential to be an elite level swimmer, Bowman started building unpredictability into Phelps’ training.

When traveling for competitions, Bowman would misplace Phelps’ luggage or swimsuit. During practice, Bowman filled Phelps’ goggles with water so he would have to swim without being able to see. Phelps was forced to learn to count his strokes per lap so that even if he couldn’t see, he would know when to turn.

This particular training challenge paid off in the 2008 Beijing Olympic, when Phelps’ goggles actually did fill with water. He still won gold!

Habit: Red teaming

Red Teaming is the practice of deliberately stress-testing your plans, assumptions, and expectations by asking yourself:
“What if everything goes wrong?”

Instead of hoping things go smoothly, know your contingency plans so when the unexpected happens, you know how to react.

Most of us wait until disaster has struck to figure out how we’ll react. As a result, we panic, freeze, and make bad decisions.

Red teaming is the opposite – it’s mental preparation for failure, so when things go wrong, you already know how to respond.

Before an important event – whether it’s a presentation, a workout, or even a difficult conversation – spend two minutes imagining everything that could go wrong.

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How to climb a mountain

I spent a lot of my childhood scrambling up and down mountains. When I discovered this metaphor at 13 years old it resonated for me – and still does today. The idea is that you need to get to the top of a mountain, and there are two different ways to do so.

Two different approaches

You can plot, and plan, and spend months studying a challenge. You can walk the circumference of your mountain. Study it from every angle, consider potential routes, and plan your ascent. And then you take a single trip up the mountain – and hopefully succeed.

Or you can do the opposite, and study your mountain while attempting to climb it.

You’ll almost certainly fail. You might even fall down. But every day, you get back up and throw your full capacity against the challenge until you might eventually succeed.

Both of these approaches are valid. There isn’t one correct approach to tackling a challenge.

My real estate “mountain”

I’ve just completed eight weeks of intensive study of real estate. I’ve never learned so much in such a short period of time in my life before!

Last week, my girlfriend and I backed out of escrow. While I’m still waiting to get my deposit back, we’ve emerged largely unscathed.

This article isn’t an argument for throwing yourself at a problem, and learning on the way. It is an articulation of these two choices, and why I tend to operate the way I do.

The dangers of overthinking

I’m very susceptible to analysis paralysis. I’ll come up with two opposing perspectives and get stuck between them. To avoid this indecision, I’ve learned to take action by default. I throw myself at a problem and trust my ability to learn on the fly.

In real estate, this meant finding a property we were interested in, learning enough to put an offer on the house, and then sprinting to learn everything I needed to know to make an informed decision.

The downsides of haste

When you’re climbing a mountain that’s too difficult for you, you’re more likely to get injured.

When I throw myself at a problem, I’m more likely to make mistakes or offend people than if I’d spent months or years studying the subject. I can be less prepared than I might like, even when preparation is a winning advantage!

At the end of our real estate sprint, my girlfriend and I are both exhausted. The only arguments we’ve ever had have been about real estate.

The benefits of speed

But the advantage of quick, decisive action is also significant.

We attempted something that neither of us would have otherwise considered. We didn’t get stuck in indecision; we took decisive action.

And, fortunately, backed out before we found ourselves in a difficult situation.

Finding your way up the mountain

The two different ways to navigate a challenge are a choice between preparation and speed.

There isn’t one correct balance of preparation versus speed—only the balance that best suits you.

I’m more likely to charge headlong into a challenge. Here’s how to assess what’s best for yourself:

Assess your default

Reflect on whether you gravitate toward preparation or more immediate action. If you usually plan carefully, try taking small risks. If you tend toward immediate action, try pausing occasionally to strategize.

Reflect and Iterate

After completing a big project, reflect on what worked and what didn’t. Which approach did you use, and how effective was it?

Through every challenge, we have a choice for how to tackle something difficult. Ultimately, it’s nobody’s responsibility but your own to decide how you’d like to tackle your next big mountain.

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Tilting at windmills

In Don Quixote by Miguel de Cervantes, Don Quixote believed the windmills were monstrous enemies threatening the land. He charged the windmills and was, of course, knocked off his horse by a windmill’s sail.

This is where the phrase “tilting at windmills“ comes from. It means going to battle despite the certain reality that you can’t win.

My real estate battle

I’ve spent more than 600 hours over the last two months learning about real estate. My girlfriend and I want to buy a home, and I’ve rarely had more ridiculous fun.

Just this week I discovered documents from 2019 that show the extensive work still required by the County of Marin. Among 50 other items, these plans call for structural re-engineerings and sprinklers to be installed throughout the house.

I discovered this report, which appears to be the nail in the coffin in our bid to buy the property, less than 24 hours before it was too late. Reading it, I said goodbye to this project and property.

But the next morning, for the joy of the game, we submitted a new offer detailing our findings and requesting a 25% reduction in price.

Instead of laughing, the seller asked for more details.

Real estate is broken

More than nonprofits, education, or even politics, real estate is a broken system. It is where good ideas and dreams go to die.

Had I not put in more than 600 hours in the last eight weeks, I would find myself the proud owner of a new home only to discover – to my horror – that a million dollars and several years are needed before we can take occupancy!

Fortunately, discoveries made in escrow have to be disclosed to future buyers. Even after I walk away, I’ve done a service to whoever does eventually buy this property.

I’m not going to be able to change a system that makes navigating bureaucracy twice as costly as doing actual renovations. I am not even attempting to change that system. But I am trying to make my small mark.

Navigating broken systems

We’re living amidst broken systems.

In United States, in the last hundred days we’ve witnessed a collapse of “norms” that I was taught were laws of the land.

The US government can deport people who are in the United States legally to El Salvadoran’s Gulags, and the courts – lacking physical threat of force – are powerless to stop it.

I feel pretty helpless to do much about the state of the world.

Relentless optimism

A friend this week asked me what I do to keep positive amidst as much challenging news as there is in the world today.

I answered that I cultivate relentless optimism. I choose my battles carefully. And then, occasionally, I go to war with windmills.

How to tilt at windmills

Identify worthy windmills

Not every battle is worth fighting. But some – even unlikely ones – align with your values, stretch your capabilities, and help you grow.

Enjoy the process

Even if the immediate outcome isn’t guaranteed, attempting the practically impossible builds resilience.

The journey is the reward.

Cultivate relentless optimism

Optimism is a practice. Make it a habit to celebrate small wins and find opportunities in setbacks.

Optimism isn’t naïveté. It is strength in the face of adversity.

I don’t think we’ll buy this property. I’m nearly to the point that I want to walk away. But perhaps we all ought to spend a bit more time tilting at windmills.

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Surviving in an AI age

My girlfriend and I are in the process of buying a house just north of San Francisco. Over the last six weeks, I’ve spent 500 hours immersing myself in real estate.

I’ve scoured the property, met with County officials, received bids from seven different contractors and conducted inspections with engineers, architects, roofers, plumbers, electricians, and pool servicemen.

This recent immersion into real estate isn’t only a personal rabbit hole; it has highlighted a larger problem that we’re all about to face. When rapidly accelerating technology meets slow-moving bureaucracy, the inevitable result is chaos. We urgently need a better way forward.

Accelerated learning through AI

The single most important tool for my learning about real estate has been AI – ChatGPT, Perplexity, Gemini, and others. I use ChatGPT “Deep Research” a dozen times a day to learn about random factors like the cost of rebuilding a private lane or how sound travels across marsh wetlands.

Of course, AI occasionally hallucinates. But even if 5% of what it provides is incorrect, these tools have exponentially accelerated my learning.

Despite my rapid learning and progress, all that speed hits a wall when confronted with real estate bureaucracy. Throughout this process, I’ve been confronted by an antiquated, bureaucratic, and slow-moving system.

BWOP – Building without a permit

One of the many challenges with our current property is that more than half of the house was built without a permit – BWOP. It’s as entertaining to say as it is painful to remedy!

To remedy BWOP, you either have to pay fines, retroactively obtain permits, and bring everything up to code, or demolish all of the work that was done! Unfortunately, this makes sense: without consequences, nobody would bother with permits.

Even more confusing is the fact that county officials can’t tell me exactly what qualifies for a BWOP. When you own a home, a certain amount of “exploratory work” is fine. But past a certain point, home improvements require a permit – and extensive fines if you’re caught out.

How much home improvement can be conducted without a permit? Nobody can tell me.

The rate of change is accelerating

It is onerous and time-consuming to navigate the complex bureaucracy even to answer simple questions. Meanwhile, my AI agents allow me to research more and play out more scenarios than if I had a full-time PhD-trained research assistant doing the same work.

As the authors of Responsive.org wrote back in 2015, “The rate of change continues to accelerate” and “The future is increasingly hard to predict.”

What do we get when we mix the bureaucracy of generations of humans overlapping their systems with technological innovation that is progressing more rapidly than thought? Uncertainty, and chaos. This is echoed on a global scale.

Just this week, the Trump Administration applied sweeping tariffs on every US trading partner, the stock and bond market plummeted, and days later the tariffs were reversed.

Tilting at windmills

When faced with rigid bureaucracy, most of us react with frustration – for the most part ineffectively. We complain that the “system is out to get us” or that real estate policy “just shouldn’t be this way.”

And while I agree that many of these systems we need are broken, this “tilting at windmills” – purposelessly attacking something that a single person can’t change – is worse than useless.

It generates more anger and frustration.

What we need to do, instead, is work where we can. In real estate, that means accelerating my learning and communication as much as technology allows, while still talking to humans and slowly working my way through the tangled bureaucracy until I can understand what will be required.

The way forward

The collision between AI acceleration and human inertia isn’t going away. So we have a choice: proactively design responsive systems, or continue stumbling through chaos. And this friction isn’t unique to real estate. It is symptomatic of a much broader issue affecting industries and institutions everywhere.

My only advice is to consider where in your life or business you can blend technology with the patient navigation of bureaucracy.

Instead of fighting unwinnable battles, our solutions need to be incremental. Learn faster, then communicate clearly, persistently, and compassionately with the slow-moving human systems we all depend on.

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The gift of fear

For many years now, I’ve repeated a phrase to myself: “Fear is my north star.”

Fear is often misunderstood as a negative emotion – as something to be avoided. Instead, it is a useful guide for action.

Some of the most significant moments in my life came as a result of moving towards fear.

I’m currently at one of those crossroads in my life, so in today’s Snafu article I’ll spell out my approach to fear.

The fear of opening Robin’s Cafe

I will never forget a pivotal moment in April 2016 outside of what became Robin’s Cafe.

I was on the phone with my friend Ronda, discussing all the reasons why opening my little restaurant might be a bad idea.

Ronda asked me a question that has guided me ever since: “Robin, is there any reason not to open up Robin’s Cafe besides your fear?”

I paused for a moment, answered definitively “no,” and from that moment was committed.

What fear has to teach

Fear is one of those topics that we think we understand, but most of us never study. We see someone doing an act of bravery – a firefighter running into a burning building or
Alex Honnold freeclimbing El Capitan – and call that courageous.

But what do those things have to do with our day-to-day, and what is fear even for?

Fear is a signal that something important is going on. That’s it. It is a spotlight that focuses attention on a moment, a decision or a significant act.

When we attend to that fear, and examine it instead of running away from it, we give ourselves the opportunity to accomplish something more.

Fear as a compass

There’s another kind of fear worth mentioning: fear of true danger.

If I were to try to free climb El Capitan, I’d be terrified. I’m an experienced mountaineer, but have zero experience free climbing technical routes. About ten feet up, I’d be sweating.

Inexperience or fear of the unknown – even a child’s fear of the “monsters under the bed” – might fall into this category.

But that’s different from informed, and constructive fear – fear that comes from uncertainty and vulnerability, which can serve as a guide.

Whenever I feel fear about something that isn’t imminently life-threatening – starting a business, making a big investment, or entering a new relationship – that’s a sign that I’m on the right track.

The fear of buying a house

I’m at another crux right now. Last week my girlfriend and I signed and put earnest money down on a house just north of San Francisco.

The house is a “fixer,” being sold by a bank because the previous owner died. We’ll need to do substantial work just to make it habitable.

We’ve run the numbers, paid thousands of dollars to have it inspected, and I’m in a moment of trying to decide if there are enough reasons not to buy the house, or if I’m just afraid.

How to use fear as your north star

Here are some useful tools in assessing fear that I’ve found myself using a lot in the last few weeks.

Name your fear

In real estate, I’ve been listing all of the potential outcomes that I’m afraid of. Seeing them written out on a page makes the fear more tangible.

Assess your fear

In business and now in real estate, I try to plan for the worst case scenarios.

What would happen if the housing market crashed? If we needed a new roof? If we couldn’t cover our mortgage?

It’s easy to be positive and hopeful about things going well. Planning for the absolute worst-case scenarios helps alleviate potential negative outcomes if the worst does happen.

Take small, incremental steps towards your fear

We’ve run countless competitive market analyses for this neighborhood. I’ve had five roofers out to inspect our roof and provide quotes. I’ve crawled through all of the attics to inspect the insulation.

Each of these was a single, small step towards a specific fear.

Courage is action despite fear

I define courage as action in the face of fear.

When I opened Robin’s Cafe, I was afraid, but I had outlined all of the potential downsides I could think of. I don’t know what will happen with our housing purchase. We may not get it, and we may decide to walk away.

But I do know that facing this fear – assessing it directly, breaking down the component pieces, and taking small steps – is a victory in itself.

Fear isn’t something to avoid. It is a compass pointing you towards your growth edges and where you need to go.

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AI inflection point

Last week, I hit an inflection point – a shift in perspective that altered how I see AI, and will shape everything I do going forward.

My history with tech waves

I came of age amidst the rise of the internet and social media.

In middle school I was on AIM chat rooms. (Don’t tell my parents, but I regularly snuck into the “mature” chat rooms when nobody was watching.)

Facebook arrived on my college campus during freshman year. I joined right away, but was hesitant to share my face online.

In 2007, when a college friend showed me his first iPhone, I was skeptical. It didn’t have a keyboard and felt flimsy in my hand.

When I moved to San Francisco in 2008, the world was reeling from the real estate crash. An industry that I’d been told my entire life was stable, bedrock, had dropped precipitously.

When I was training gymnastics at Stanford University in 2012, several of the guys I practiced with were in crypto and tried to encourage me to buy. I’ve since seen three crypto boom and bust cycles.

Pattern recognition

I started Responsive Conference out of my own desire to explore the future of work, and many of these trends.

I’ve met world experts on trends that became commonplace just a few years later – remote and distributed work, diversity & inclusion, blockchain, and more.

We talked about AI on stage back in 2019! But something is different now.

Casual early adoption

I’ve been using AI in my daily work for several years.

Ten years ago in video you had to manually transcribe an interview before editing. Now our transcriptions at Zander Media can be done in seconds.

I ask ChatGPT to review my articles for structure, grammar, and semantics. I nearly always search on ChatGPT instead of Google.

I’ve known AI is important, but not taken it more seriously than I did the rise of blockchain and crypto, social media, or even AOL chatrooms.

My philosophy has been that of a casual early adopter, “Oh, look! The world’s changed again. And I still need to go train my handstands.”

This one is different

Last week, I hit an inflection point, which happened for two reasons.

My girlfriend is a data scientist and through her daily work she already knows that AI is a tectonic shift.

Then, I listened to this conversation with Tyler Cowen, which I highlighted in Snafu last week.

In the interview, Tyler talked about the significance of AI, the differences between the major LLMs, and how he uses each of them. I was struck by how much I didn’t know.

I was chatting with my father over the weekend, and casually mentioned that AI was going to be the next electricity. He said, reservedly, that he might agree. I’ve since come to believe that AI represents the biggest disruption any of us have ever witnessed.

Bigger than the printing press

I believe AI is going to be bigger than social media, the internet, electricity, or the printing press.

A basic premise of Responsive.org is that the rate of change is accelerating. But just like humans aren’t very good at understanding compound interest or logarithmic growth, we aren’t good at comprehending what it means when a growth curve goes nearly straight up.

I’m not an engineer. I don’t understand machine learning, deep learning, or the math behind LLMs. And I’ve never been caught up in a hype cycle before. I wasn’t all-in on social media, even though I was there at the beginning, or crypto, even though I knew people who were.

But as a lifelong lover of books, I’ve always said that I wished I was there for the advent of the printing press. This is that moment.

My commitment

In a world that is on the verge of disaster – climate, socio-political unrest, and more – AI has the potential to be the collaborator we need to solve these issues. Equally, these tools have the potential to manipulate and destroy us.

My new commitment is to use these tools every day. In my current research of real estate, I’ve 10x my rate of learning by treating ChatGPT as a thought partner. While everything I write in Snafu will continue to be my own, I’m using these tools to hone my craft.

At Responsive Conference, people have been talking about AI on stage since 2019. But in 2025 I want to give attendees a direct taste of these tools as part of the conference experience.

We’re at the beginning of a new era. One that has the potential to be both awe-inspiring and terrifying. We’re not just building new tools – we’re building something smarter than ourselves.

How do we want to participate? How do we reinvent ourselves even faster than the tools that are learning from us? That remains for all of us to decide.

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Rabbit holes, and why they matter

Three weeks ago, my girlfriend and I were looking at rentals just south of San Francisco. Over the course of a long afternoon, we looked at seven different properties.

The next evening, she messaged me a new Zillow listing – this time for a property for sale.

I walked over and wrote her a note: “Fuck it, let’s buy!”

What followed were weeks of going deep down a new rabbit hole. I spoke to hundreds of people, interviewed friends and family about real estate, and we put in four offers on a house.

The world is too loud

In a world rife with distraction, falling down a new rabbit hole isn’t always escapism. Sometimes it’s how we survive.

The allure of breaking news, the infinite scroll of a social feed… Amidst the chaos of modern life, the ability to go deep – to immerse yourself completely in something new – isn’t just useful. It can be a source of sanity.

The sanity of obsession

When the world is chaotic, most of us turn to distraction – even when those distractions leave us feeling worse.

Early in the COVID-19 pandemic, I watched some of the Netflix Documentary Tiger King. While it was a welcome distraction, I came away feeling buzzed and empty.

By contrast, a true rabbit hole – one with structure, challenge, and stakes – isn’t escapism.

My world view changed when I walked into a gymnastics gym at 17 years old and began to learn gymnastics. That rabbit hole has consumed me ever since. Similarly, when I studied ballet obsessively for a year, founded Responsive Conference to study the future of work, or started Zander Media to practice storytelling.

Deep learning is a way to regain control over your attention and expand your world view.

Learning is often conflated with speed, with getting more done in less time. I have studied speed reading, memory palace memorization, and other learning “hacks,” but what interests me more is depth, breadth, and languor.

But my goal with real estate wasn’t just speed. It was depth. Amidst the chaos of the world, it was restorative to spend a few hundred hours researching with ChatGPT, calling dozens of realtors and brokers, interviewing friends, and immersing myself in a new discipline.

Finding your rabbit hole…

Here are three questions I’ve been finding it useful to consider when embarking on a new learning journey.

Why this?

My girlfriend and I were ready to buy our first home. There was a specific house that we were interested in. And, as a friend said to us, “You have to live somewhere.”

Why are you studying this domain right now? That will guide your rabbit hole learning journey.

Why now?

With real estate, we had a very clear rationale.

There were several options available to us – including renting for a year, a short term rental, or finding a house very near term that we wanted to buy.

Why are you interested in doing this journey, and why now?

What’s your deadline?

I’m a proponent of external deadlines. Without deadlines, I will put off until next month something that I could equally accomplish this afternoon.

But when I have a deadline – a person I’m accountable to, a place that I want to live – I’m capable of more than I’d previously have thought possible.

Why rabbit holes matter

The world is chaotic. There’s more distraction and noise on the front page of any news outlet or social media platform than any of us should be consuming.

Deep learning forces us to focus on depth – on something that actually matters. And in a world that’s only getting noisier, that kind of focus is how we stay sane.

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What to do with overwhelm

Over the last four months, I’ve dealt with a death in the family, a friend’s mental health crisis, moving, an angry client, a new relationship, the news, and still trying to run my business. To state the obvious, it’s been a lot.

That depth of personal (and existential) overwhelm has me thinking about the tools I use to combat overwhelm, and to keep going when my tendency is to hide under the covers.

I’d never tried to describe my process for getting out of overwhelm, but having done that several times lately, I thought I’d write out my process.

Hopefully it’ll be useful for you, too! But at a minimum, I’ll refer back to this short article the next time I’m feeling like my internal world is falling apart!

Make a list

Last week, I was holding my head in my hands, having just snapped at my girlfriend, irritated by my dog’s whining, itchy with the need to exercise.

I paused, and wrote out a list of things that were top of mind:

  • Should we buy that house?
  • Renting vs. buying?
  • Responsive Conference newsletter
  • Snafu writing
  • The Daily podcast
  • Call Michelle
  • Clients proposals

Make it a flow chart

Often, just seeing the number of things I’m trying to manage is enough. There’s a sense of relief. No wonder I’m feeling so overwhelmed!

But after listing out all of the dozens of things that I’m feeling overwhelmed with, my next step is to make them into some kind of order.

Of the things on your list, which one needs to be done right this moment, and which can wait an hour or a day?

In the case of my list, the questions about housing actually had to be tackled in order:

  1. First, we had to decide if we wanted to buy that house in Sonoma
  2. If not, then we could decide about renting vs. buying
  3. Then, where did we want to live

By listing out the variables that really can be put into a flow chart in the order in which they need to be addressed, you can handle the tension more easily.

Take one action

If I have one piece of advice for anyone, tackling any sort of challenge, it is to “Take action.” However small and no matter in what direction, when you just start, you begin to move things forward.

Movement generates momentum. As movement scientist Moshe Felendrkais said: “Without movement, life is unthinkable.” Forward momentum is the antidote to despair.

Take one action in some direction. More actions and resulting outcomes will come from there.

  • Make a list
  • Put items in a hierarchy or flow chart
  • Take one small action

This isn’t to say that these three steps will solve any and all existential crises. But all too often I overwhelm myself with an abundance of small problems. Instead, when I tackle each in turn, they become achievable and I’m able to get out of my rut.

 

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The identities we hold

I was at dinner with my parents and my girlfriend last weekend. For some reason, Robin’s Cafe came up in conversation.

Anyway, I got on my soap box and said: “I opened Robin’s Cafe on 3 weeks notice and…” Before I could finish the sentence, my father said “And you sold it on Craigslist. We know! We’ve all heard that story many times before.”

My girlfriend, who has recently been subjected to me repeating the story on Zoom calls many times a day, doubled over laughing.

I’m proud of having started and sold Robin’s Cafe. But that also happened nine and five years ago, respectively. I’ve lived through several life changing experiences since then. Relationships and breakups, a car crash, the death of a family member, my best friend’s cancer, and a couple new businesses.

But because Robin’s Cafe was a formative experience – and doubtless because I’ve told the story a few too many times – that narrative has become part of my identity.

We don’t talk enough about identity

Identity isn’t fixed. It is malleable. Our “residual self-image,” to quote The Matrix, should change and adapt over time.

When big life experiences happen, those moments shape us. As they should! But it is up to us to decide for how long and to what extent we want to refer to them forever after.

When she laughed

When my girlfriend burst out laughing (and, to be fair, we’ve both been laughing about that moment ever since), I was forced to reconsider the story and the identity I’ve tied to it.

I’ve reiterated it so many times now that it’s become ossified. And instead of tackling something new, I’m referencing something that took place nearly a decade ago.

Because my girlfriend loves me, her laughter allowed me to laugh at myself. At the ridiculousness of continuing to reference something that, in my life, might as well be ancient history. Her laughter allowed me to see myself through a new perspective and shake up a longstanding identity – that of the person who did those things.

Hold fewer identities

One of my goals in life is to remain resilient. And one of the best ways to maintain resilience is to hold fewer identities, and hold them loosely.

We all know a former high school athlete who recalls their peak performance on the high school football team instead of going to gym today. Or the political stickler who can’t see a perspective other than their own.

I’m an athlete, a son, a partner, a dog dad, and an entrepreneur. And, apparently, I used to be a coffee shop owner.

Moving beyond Robin’s Cafe

Of course, I’ll reference Robin’s Cafe again. I’ll probably even tell the story of opening and selling it to someone new. But my Dad’s joke, which landed so poignantly because of my girlfriend’s good humor, highlighted that I still hold that specific identity too firmly.

It’s time to let it go, so that I can go and do something new.