A few months ago, I started collecting Snafu articles into categories, and was surprised by how many taught the tactics of doing something very specific: fasting, buying a used car, raising a puppy, or buying a house.
None of these experiments was a sure thing. In fact, nearly all of them began with the same phrase: “This might work.”
That phrase is the title of my new book. It’s an invitation.
We’re living in a dichotomous era – of unprecedented change and uncertainty. Of leaders promising guaranteed outcomes and “ten steps to anything.”
This Might Work is a record of experiments – of trying things without knowing how they’ll turn out, and what I’ve learned along the way.
Each essay began as an attempt to figure something out: how to tell a great story, how to curate a conference, how to change someone you love.
The through line isn’t expertise – it’s curiosity.
If there’s one thing I’ve learned from them, it’s that progress begins when we stop waiting for certainty. This Might Work is my attempt to compile those lessons in one place – and to invite you to try your own. Because the only way to know if something will work is to start.
Download “This Might Work” here for free:
https://download.filekitcdn.com/d/c7gqh8rbyNUQGR6tynkbna/nYxsYdXjpap6yAD8osSsPb