Design for Dance: dance, behavior and innovation

Design for Dance is an annual conference founded by BJ Fogg and the Stanford Persuasive Technology lab on dance, behavior and innovation. The event, which I now run, is in its third year and will be taking place in Palo Alto, CA on May 7th.

What is Design for Dance?

The conference is a gathering for innovators, health organizations, educators and researchers who see value in getting people to dance more. To be clear, our focus is not “why dance?” (that’s understood). Instead, we focus on highlighting practical solutions and near-term opportunities.

Why this conference?

Ultimately, our hope is to catalyze a rebirth of dancing in our culture and communities. This year we are focusing on the idea of “Dance @ Work” and presenting novel solutions for improving employee wellness and engagement through dance.

Who’s there?

I am thrilled for the presenters at this year’s Design for Dance, including the founder of Google’s Dance Program, Stanford dance professor Aleta Hayes, BJ Fogg, the founder of the design firm Mad*Pow, former professional ballet dancer John Michael Schert who is now a visiting scholar at the Booth School of Business, and many others. Take a look at more of our speakers here.


It is my privilege and pleasure to see Design for Dance into its third year and I hope you’ll consider joining us!

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